Mainstream TV Networks vs Digital Providers: The Shift of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Ongoing Competition

Linear broadcasts have long been recognized as established television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on subscription models, with global streaming giants, major competitors, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and online

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